Do you want to use Telegram for your business? So stay with us until the end of this article. Telegram has become a very popular choice for people and businesses, people use Telegram for sending and receiving messages and also using channels and groups of Telegram for education, growing their knowledge, trading, making money, and ….
Businesses are also using Telegram as one of their marketing tools for promoting their products and services also for branding and for increasing their brand awareness.
If you are a business and want to use Telegram or you are using Telegram already, in this practical article, we want to tell you how you can use Telegram features for your business.
What Will You Read?
Essential Information About Telegram
Before we get into details about Telegram features and how you can use them, it’s essential to know some of the most important metrics and statistics about Telegram.
- Today that we are speaking about Telegram, over 700 million people that are living in different cities and countries are using Telegram for different reasons
- Investment in Telegram is very important for your business, more than a million new users are downloading and using this application from across the world
- If you want to see if Telegram is good marketing and sales channel for your business, you just need to know there are millions of businesses that have created and promoted their products and services using Telegram channels and groups
Telegram is a growing social media and messaging application, offering many useful features for businesses, and is one of the best-performing tools for sales and marketing.
After this essential information about Telegram, now let’s see how you can use Telegram features for your business.
How To Use Telegram Features For Your Business ?
If you are convinced to use Telegram as one of your sales and marketing arms, you should be able to make the best use of all practical features created in this application.
We will go one by one about each feature that is useful and you can use for your Telegram.
#1. How To Use Telegram Channel
The most important feature and the primary one that you must use when you start Telegram as your new sales and marketing is the Telegram channel.
Channel is a place where you can create, and publish different types of content and absorb people to your channel that can become your members or subscribers.
Now, let’s see how you can use this important feature for your business.
- The first thing is choosing a username and a name for your channel, this must represent your business, select a name that is also short and easy to read and remember
- Now, your channel is ready for publishing content and gaining members
- The best thing to do is to create a content plan for your Telegram channel, this must be a monthly plan and you should offer practical content based on what your users may need and ask questions
- Also, the channel is a great place where you can introduce your products and services alongside the content that you are publishing daily according to the plan you are creating monthly
- At the same time, you should promote your channel, you can buy Telegram real and active members while using the best performing digital marketing strategies like mobile marketing, display marketing, video marketing, email marketing, and social media marketing for attracting new users and members for your channel
Let’s use an example to better understand what we told you and how you can use the channel for your business.
Imagine that you have a clothing store business, and now you want to use the Telegram channel, how can you use this new medium for your channel in the best way?
- The first thing is choosing an appropriate username and name for your channel, also you should write an attractive description for your Telegram channel, this can include introducing your business, what you are offering inside this channel, and an action for creating customers and interaction for your users
- Now, you should create a monthly content plan for your clothing store, this must be based on your user’s needs and wants, there can include speaking about new trends, choosing the best clothes, how to purchase great cloth, and factors to consider when buying clothes, fashion news and latest trends and …
- Alongside this practical and informative content that must include photos and videos beside content, you can put your clothes on the channel daily and introduce them in detail for your users and customers to purchase them
- Here it’s time to start your marketing and sales strategies, first, you can buy Telegram members, as you are a clothing store, these users must be in locations near your location
- As you are a clothing store, you can use video marketing, social media marketing, display marketing, and … for advertising your channel for attracting more members to your clothing store channel
The most important thing for using the Telegram channel in the best way for your business is offering very useful and attractive content daily, using digital marketing and sales best practices, plus promoting your products and services on your channel.
Here, we want to emphasize some of the most important best practices that you should use in your channel if you want more sales, and more members for your channel.
- Use different types of content for any topic you are speaking about in your channel, this means using photos, videos, podcasts, animations, and interesting graphical content alongside the description and explanations you are writing
- Unique information is key, in every business you are, try to offer unique and specific information to attract people and make your channel very attractive and eye-catching
- For introducing your products and services, spend time, use full descriptions and explanations, use attractive headlines and eye-catching content plus use photos and videos for better descriptions of your different products and services
Consistency is key, having detailed plan for your content and marketing is very important, also a very responsive customer service team inside your Telegram channel is what helps you to see more, and have more customers daily for your business.
#2. How To Use Telegram Group
Imagine that you are a customer and are looking for an appropriate business to purchase your product or service, which one your choose?
- A very responsive business that has a very active community speaking about it and answering their questions daily
- Or a business that is just offering content and introducing its products and services, it’s completely natural that you select the most active and responsive business, this is exactly what a Telegram group can do for your business.
A Telegram group is a place where you create, you can publish different types of content, and attract members, but also group subscribers can publish content, ask their questions, share files, write about their experiences, and ….
Now, how you can use the Telegram group to become a more responsive and attractive business for your users and customers?
- Telegram group is the interaction arm of your business, this group will be a place where you should answer users and customer questions, also you can create polls and ask questions for creating a very active environment and having high interaction with your users and customers
- The best time to create a Telegram group for your business is when you have started your channel and you have thousands of members and a growing channel
- Now, it’s the best time to create a group, select an appropriate name for it, write an attractive description and tell that this is the place for your users and customers to ask you their questions and receive their answers in detail in very short
- To start, you should introduce your group in your channel and ask members to join the group, also you can use digital marketing strategies and purchase real and targeted members to increase your group subscribers and make it active
A telegram group will make people speak about your business and the products and services that you are offering, help you better understand your user’s needs and questions, and fill their needs more appropriately.
Do you know how a Telegram group can help you in growing your business?
- You are having a very active community, this will bring more members to your channel and more orders are awaiting you
- When you are answering questions, you are filling needs, solving problems, and creating satisfaction among your customers
- If you want more orders and more sales, care for your users and customers and a Telegram group for your channel does exactly this for you
Let’s compare when you don’t have a Telegram group and what happens.
- You just have a channel and you are using just a one-way medium for speaking with your users
- You are missing having an active community around your business and can’t see what are the latest needs of your users and customers
As this comparison shows, having an active Telegram group can be very good for you and bring you more customers, a very interesting additive for your channel and business.
#3. Using Telegram Bots For Your Business
One of the unique features offered by Telegram is bots, these are software that you can use in your Telegram application and can do a lot of tasks for you.
Let’s have some examples to have a better idea of Telegram bots.
- We have Telegram bots for downloading images and videos that you can use for your Telegram channel posts
- You can use bots for answering emails directly from your Telegram application, there are bots for managing your channel and group
- There are a lot of useful bots like purchasing bots for selling your products and services directly from your channel
Telegram bots are your best friends for your Telegram business, there are thousands of Telegram bots doing different tasks.
We invite you to explore these bots and choose the best ones for your channel and Group.
Why use Telegram bots?
- Telegram bots help you do tasks faster and better
- You can add a lot of interesting new features to your channel and group
Telegram bots help you to manage your channel and group better, and help you reduce the time you spend on managing and spend it on increasing your sales and providing more useful content for your users and customers.
#4. Other Telegram Features To Use For Your Business
There are other features that you can use for having a more successful Telegram business, some of the other features of the Telegram that is useful for use in your business are:
- Telegram stickers, are three-dimensional emojis in different formats and areas that you can use in your channel, group, and chats with your users and customers, adding attractiveness and beauty to your business and creating satisfaction among your users and customers
- Two-factor authentication and security are very important for your Telegram business, this application is available on different platforms, and you can use the two-factor authentication feature to add a security lawyer to your Telegram account across different devices
- There are times that you are home or you don’t want others to see your Telegram business messages and access your channel and group, Telegram chats lock is the best solution offered by Telegram
- As you know you can create three accounts in your Telegram application, you can use this feature and separate different Task is for your business, for example, one account can be for customer service, one account for answering your customers, and one account for your major account
If you need more accounts, Telegram premium is a new service that you can use for creating up to five accounts for your Telegram account.
The Ending Points
As we discussed in this article, Telegram has become an indispensable medium for marketing your business and increasing your sales.
Now that you should use Telegram, being aware of its features and using them for your business is very important.
In this article, we introduced you to the most important Telegram features so that you can make the best use of them for your business and achieve better results.